We’ve always been for every eye, lip and face—making the best of beauty accessible to all since 2004 with high-quality products at get-real prices. Today, we’re excited to celebrate the launch of our new tagline and manifesto with you.
e.l.f. is for EVERY EYE, LIP and FACE.
And everything we do starts with yours.
We believe in guilt-free play with major pay-off for minimalists, maximalists and every look in between.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic
(and we love being nice to your wallet).
Welcome to the beauty-verse— where everyone can own their beauty, without compromise.
#elfingamazing